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Project Brief Form

Turn a vague request into a brief you can quote from, with the goal, the audience, the scope, the budget, and the deadline in writing.

Project Brief Form

Turn a vague request into a brief you can quote from, with the goal, the audience, the scope, the budget, and the deadline in writing.

The project

Scope

Money and time

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Use this template

Opens in the builder. Nothing is saved until you edit it.

Fields
14 questions
Theme
Slate, switchable in the preview
Updated
11 August 2026

Categories

  • Sales
  • Sales Forms
  • Brief Forms
  • Agency Forms

Ideal for

  • Agencies
  • Freelancers
  • Studios
  • Consultants

Best used in

  • New enquiries
  • Quoting
  • Scoping calls

About this template

Most project enquiries describe a solution rather than a problem, which is why quotes come back wrong. This brief asks what the project is meant to achieve before it asks what should be delivered, and it asks who it is for, because those two answers change the estimate more than the deliverable list does.

Two fields here save the most time later. The out of scope field gives both sides something to point at when the work drifts, and the question about what drives the deadline separates a date that genuinely cannot move from one somebody picked because it sounded soon.

Budget is a range rather than an open number, since people leave open number fields blank and then everyone wastes a week. The references field asks for a note on what they like about each example, because a link with no explanation tells you almost nothing.

Templates are a starting point, not legal or professional advice. Where a form carries consent, medical, or contractual wording, have somebody qualified review it against the rules that apply to you before you publish.

Fields in this template

  • Your name*Short text
  • Email address*Email
  • CompanyShort text
  • What kind of project is this?*Dropdown
  • What is this project meant to achieve?*Long text
  • Who is it for?*Long text
  • What do you expect to receive?*Long text
  • Anything explicitly out of scope?Long text
  • Links to work you admireLong text
  • Existing assets or documentsFile upload
  • Budget range*Dropdown
  • Hard deadline, if there is oneDate
  • What drives that date?Short text
  • Who needs to approve the work?Short text

Every field can be renamed, reordered, made optional, or removed once the template is open in the builder.

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